By Jessica Ye (Jessica Yap)
If there is one beauty product that has earned permanent handbag status across Asia, it would have to be the cushion foundation.
Now, YSL Beauty is giving beauty lovers a new reason to tap, blend and glow with the launch of the YSL Skin Affair Soft Glow Cushion Foundation, a new complexion essential that combines skincare, makeup and fashion-worthy packaging in one covetable compact.
Fronted by global ambassador Dua Lipa, the new launch arrives in a pearly pink quilted case topped with an oversized Cassandre logo, making it look every bit as chic as the contents inside.
Designed with advanced Korean cushion technology, the formula delivers buildable medium coverage with a lightweight feel that sits comfortably on the skin throughout the day. Infused with amino acid-coated pigments, squalane and polyglutamic acid, it helps hydrate the skin while creating the kind of soft, healthy-looking glow that never appears overdone.
Available in 31 shades, the foundation is designed for quick touch-ups on the go. Simply tap the built-in applicator into the cushion and press onto the skin for a seamless finish, whether you’re heading to brunch, the office or straight to dinner after work.
Of course, half the appeal lies in the packaging.
The YSL Skin Affair Soft Glow Cushion Foundation arrives in a sleek compact that feels more like a fashion accessory than a beauty product. To complete the look, YSL Beauty is also introducing a matching pearly pink silicone case with a gold-tone keychain, allowing beauty lovers to clip the cushion onto their favourite handbag or belt loop.
Given the popularity of charms and bag accessories right now, don’t be surprised if this becomes the beauty accessory everyone wants hanging from their bag this season.
The campaign starring Dua Lipa captures exactly that spirit. Photographed inside a taxi, she showcases the effortless glamour that has long defined YSL Beauty, pairing radiant skin with softly bronzed tones and a naturally luminous complexion.
While beauty trends come and go, the appeal of a good cushion foundation remains constant. Easy to use, travel-friendly and perfect for quick touch-ups throughout the day, it has become a staple in beauty routines across the region.
With its glow-enhancing formula, skincare-infused ingredients and undeniably stylish packaging, the YSL Skin Affair Soft Glow Cushion Foundation looks set to become YSL Beauty’s next must-have accessory.
The YSL Skin Affair Soft Glow Cushion Foundation is available now via YSL Beauty.
Featured image: Courtesy of YSL Beauty
